For some time, the online dating industry has been hitting it's max and topping-put. They won't admit it and don't have to. All you have to do is see the advertisements that Match.com is promoting for their offline events.
There is no disputing that the 25% of meetings and dates are put together online. The systems facilitate otherwise impossible introductions and have certainly resulted in millions of weddings. So happiness has resulted from online dating sites. Yet, as humans are social animals and the ceiling has been reached as far as how many people these online dating companies can sign-up, they have recognized that bringing introductions and meetings to people offline, can generate successful dating as well as truly enjoyable evenings. They've been fighting this trend for the past five years and have started to succumb to demands from their online clients.
To nobody's surprise, the ideal connections are being formulated over food. Of course! With food porn on the rise and the likelihood of romances blooming over sweetly scented desserts and aromatic main courses, Match.com has fallen right into the trend. Speed dating events be damned!